Zero-party data as basis for personalization

Google has announced the end of third-party cookies. Companies that have relied primarily on third-party cookies to gain customer insights are facing a significant loss of data.

Zero-party data – information that customers voluntarily and proactively share with the company – is moving to the center of digital marketing. Developing and implementing a zero-party strategy that enables the successful collection and use of zero-party data is critical to delivering a personalized customer experience.

In this whitepaper, we show you 12 ways to obtain zero-party data in your webshop in compliance with data protection regulations.