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Author: Wafaa Jlaoui

Product Recommendations: The Future of Truly Connected Retail Experiences

Person surrounded by product recommendations across email, web, and mobile, including cross-sells, reviews, and personalized picks

Following the previous post, this final post shows how checkout-stage personalization, through bundles, cross-sells, and trigger-based offers, can drive AOV and deliver a smoother shopping experience.

Building Baskets – Boost Average Order Value with Smart Bundles

Shopper frustrated by high shipping, happy when product picks qualify for free shipping.

Following the previous post, this final post shows how checkout-stage personalization, through bundles, cross-sells, and trigger-based offers, can drive AOV and deliver a smoother shopping experience.

How to Create a Personalized Advent Calendar Campaign That Keeps Users Engaged

Dark blue Advent calendar grid with gold and light blue festive icons and the trbo logo.

The festive season is the perfect time to strengthen customer relationships, and few formats create daily excitement like an Advent calendar.

Optimizing for Success – The Importance of Testing and Insights

Split image of a confused person with a puzzle piece and the same person happily selecting an e-commerce design via A/B testing.

Even the best personalization strategy needs regular fine-tuning. Without continuous testing, your on-site experience risks becoming outdated, or worse, ineffective.

Conversational Commerce: More Than Just a Chatbot

An illustration of a woman using a laptop and interacting with a customer service chatbot on a large smartphone screen.

Conversational commerce is changing how brands sell and build relationships. Discover how to get started with trbo Chat and trbo Advise.

Empathic Personalization: Why Emotionally Intelligent UX Drives Better Results

Person on couch with phone, abstract hands around.

Personalization is not just about relevance, it’s about resonance. Discover how empathic personalization builds trust and drives conversions.

Beyond the Browse: Keep Shoppers Engaged with Dynamic Content

Image for blog post 3 of the "Unlocking E-commerce Growth with Personalized Experiences" series.

Shoppers might visit several pages, click on a few products, and then leave without buying. Why? Because browsing alone doesn’t lead to conversion, especially when the experience feels generic.

B2B Personalization Starts With Smarter Data Use

Man presenting a website with text, surrounded by data icons for B2B personalization.

B2B buyers expect more than static pages and one-size-fits-all content. Learn how smarter use of data powers better B2B personalization.

Navigating the Product Maze – Help Shoppers Find Their Perfect Fit

Image for blog post 2 of the "Unlocking E-commerce Growth with Personalized Experiences" series.

Even the best products won’t convert if they’re hard to locate. In this post, we dive into how personalized navigation and discovery improve shoppers’ experience and overall conversion.

5 Bad Reasons to Avoid E-Commerce Personalization (And Why They Don’t Hold Up)

Header image 5 bad reasons not to personalize

Not sure if e-commerce personalization is worth it? We debunk 5 objections and explain why it’s easier, safer, and more effective than ever.

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Start delivering memorable, 1:1 experiences that keep your customers coming back.

Leave us a message and one of our dedicated personalization experts will reach out to you. We look forward to hearing from you!

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