The Evolution of Beauty & Cosmetics: Navigating Choices with trbo’s Advise and Chat
In the ever-expanding world of beauty products, consumers are often faced with an overwhelming number of choices. As the beauty industry continues to evolve, so do the preferences and expectations of shoppers. Today, we explore how the beauty landscape is changing and how online shopping, with the help of advanced technologies like trbo’s Advise and […]
How to Stand Out from the Crowd This Easter
The Easter season is fast approaching, and both physical stores and online retailers are preparing to catch the eye of shoppers. As storefronts begin to decorate with bunnies, colorful eggs, and fresh spring florals, many brands will also launch enticing discounts and competitions. This creates a competitive environment, especially for e-commerce businesses. However, the online […]
Transforming the Pet Food Shopping Experience: The Power of Personalization and Guided Selling
The pet food industry continues to experience rapid growth, with projections indicating a substantial market size. In the United States alone, the pet food market is expected to reach $82.13 billion by 2025, growing at a compound annual growth rate (CAGR) of 8.50%, with a forecasted market value of $123.48 billion by 2030. This growth […]
Personalization in Direct-to-Consumer (D2C) Sales: The Direct Line to Success
The Direct-to-Consumer (D2C) model has revolutionized retail in recent years. More and more companies are selling their products directly to end customers, bypassing intermediaries such as retailers or wholesalers. This creates closer customer relationships, more control, and often higher profits, which can be further maximized through targeted ROI investments. In the D2C business model, brands distribute […]
The Ideal Ecommerce Checkout Funnel
Explore the top features of 2024, from personalized recommendations to AI support, and get a sneak peek at what’s coming in 2025.
Chatbot in Public Transportation: Improving Commuter Experience
trbo offers a wide range of features, each with unique benefits. We’re always keen to hear which features our colleagues favor and why. In our previous “Favorite Features,” we explored innovative off-season marketing strategies with Manuel Ries and the AI chatbot with Jihad Habiballah. Today, we’re excited to share Minea’s favorite feature: audience-based personalization. […]
Is Retail Media the trend for 2025 in online shops and E-Commerce or can we just skip it?
The digital advertising landscape continues to evolve, with retail media, paid search, and paid social showing significant growth despite increasing costs. According to Skai’s Q2 2024 Digital Marketing Quarterly Trends Report, retail media has emerged as the leader, experiencing impressive year-over-year (YoY) growth. While ad costs like cost-per-click (CPC) and cost-per-thousand impressions (CPM) have risen […]
Effective Email Marketing: How to Reach Your Customers with Personalized, Optimized Emails
As an online store owner, you’re always looking for new ways to connect with your customers in a direct, personal way. While communication channels evolve, email remains a crucial tool for reaching customers effectively. But how can you ensure your emails stand out in a crowded inbox? The key is simple: dynamic, personalized email campaigns […]
Personalization in Electronics
The electronics industry is constantly evolving, and products are becoming increasingly complex. As a result, customer needs are shifting too. Today’s consumers want a shopping experience that is not only simple and efficient, but also inspiring and tailored to their individual needs. This is particularly true for products that require detailed explanations, such as app-controlled […]
Marketing Techniques for Boosting Sales: The Six Principles of Persuasion
One of the most effective ways to ensure the success of your online store is by integrating psychological principles into your marketing strategy. In his 1984 book Influence: The Psychology of Persuasion, American psychologist Robert Cialdini outlined six principles that are particularly valuable for running an online store. These principles can help you better understand […]