Wafaa Jlaoui, Author at trbo

Marketing Techniques for Boosting Sales: The Six Principles of Persuasion

One of the most effective ways to ensure the success of your online store is by integrating psychological principles into your marketing strategy. In his 1984 book Influence: The Psychology of Persuasion, American psychologist Robert Cialdini outlined six principles that are particularly valuable for running an online store. These principles can help you better understand […]

Looking Back at Our Employees’ Favorite Features in 2024

Explore the top features of 2024, from personalized recommendations to AI support, and get a sneak peek at what’s coming in 2025.

The Impact of A/B Testing: How Testing Different Marketing Strategies Can Lead to Better Sales Outcomes

Discover how A/B testing can improve marketing strategies, driving better sales by increasing conversions and boosting revenue.

Creating Urgency: Techniques to Encourage Quick Purchases

Boost sales with proven urgency techniques! Discover strategies to increase engagement and conversions.

The Everyday Impact of Customer Experience: Food & Beverage

The food & beverage industry has undergone significant transformations over the past few years, especially with the rise of e-commerce. While running errands offsite remains a common activity, we’ve observed a dramatic shift in customer habits. Many consumers now prefer the convenience of online shopping over the hustle and bustle of visiting physical stores, carrying […]

The Future of Pet Food Shopping: Personalized Experiences

The pet food industry is becoming increasingly significant in the online sales channel, as also highlighted by the Statista Consumer Market Outlook, which projects an expected rise to approximately 17.5 percent of total revenue by 2025. This swift expansion underscores the importance of providing a seamless customer experience in the online pet retail industry. To […]