Category: Knowledge

Beitragsbild_Osteraktionen
When the Easter Bunny visits - The best Easter campaigns by our customers
This year’s Easter was a little different than usual – for many of us it meant staying at...
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Beitragsbild_CoronaKomm
Providing the best service despite the crisis - ideas for communicating in times of COVID-19
The outbreak of the coronavirus has turned the world upside down – in both the private sector and...
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Beitragsbild_Gamification
A playful approach to success - our new whitepaper is out now
Collecting loyalty points and miles as rewards, win codes hidden in bottle caps and wheels of fortune...
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Segmentation and dynamic segments - What does it mean?
Personalization is currently the talk of the town – no wonder, after all, it is a must for shop...
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Cookies
The cookie is dead - Long live the cookie? Keep calm!
For several weeks now, pretty much the entire digital industry has been in turmoil. Why? Because Google...
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Black Friday
In no way a black day! 5 tips to help you prepare for Black Friday
The time has come again: The biggest discount battle of the year is about to start. On November 29, numerous...
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Warenkorbabbruch
4 tips: How to avoid shopping cart abandonment
  Every year, shop operators lose large amounts of their potential sales due to shopping cart abandonment....
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aktOnsite-Personalisierung
Have you read our white paper on onsite personalization?
Web competition is constantly on the rise and customers are demanding more. Shop operators are increasingly...
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aktScreenshot-Twitter
Personalization - does that also work for Google?
In the past, customers have repeatedly asked us whether our personalization actions influence their Google...
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aktOnsite-Userbefragungen
What are the benefits of onsite surveys for shop operators?
How do my users find their way around the website and do they like it at all? Every shop owner should...
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HorizontTrendhopping
Guest article: Stop trend hopping and do your homework!
Our Managing Director Felix Schirl states: “The marketing industry is constantly creating a lot...
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etailmentKundenansprache
Five steps to a perfect customer approach for your online shop
Everyone likes a personal approach. This also applies to E-Commerce. Through services such as push messages...
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