Category: Knowledge

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Plea for more sense of proportion in discount campaigns
The biggest advantage of discount and voucher promotions is also their biggest disadvantage: they are...
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Significantly reduce bounce rates: 4 actions for effective Google Shopping Ads
Google Shopping Ads supply important traffic for online shops. The catch: a high bounce rate. How to...
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Airberlin Holidays increases newsletter signups by 152 percent
By using trbo’s newsletter layers, Airberlin Holidays increased the newsletter registrations on...
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The Challenges of Shopping Cart Abandonment
Panel Discussion at the Performance Marketing Insights with Henning Scheel, Director Sales & Key...
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User engagement: What it means and why it is becoming increasingly important in e-commerce
Many shop operators spend a lot of money in order to generate traffic on their online shop. Too often,...
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