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Category: Knowledge
Allgemein
Plea for more sense of proportion in discount campaigns
06 September, 2016
The biggest advantage of discount and voucher promotions is also their biggest disadvantage: they are...
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Allgemein
Significantly reduce bounce rates: 4 actions for effective Google Shopping Ads
04 September, 2016
Google Shopping Ads supply important traffic for online shops. The catch: a high bounce rate. How to...
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Allgemein
Airberlin Holidays increases newsletter signups by 152 percent
09 August, 2016
By using trbo’s newsletter layers, Airberlin Holidays increased the newsletter registrations on...
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A/B-Testing
The Challenges of Shopping Cart Abandonment
29 July, 2014
Panel Discussion at the Performance Marketing Insights with Henning Scheel, Director Sales & Key...
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Allgemein
User engagement: What it means and why it is becoming increasingly important in e-commerce
22 June, 2014
Many shop operators spend a lot of money in order to generate traffic on their online shop. Too often,...
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