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Category: Knowledge
Blog
Time for Product Insights: Product logics at trbo
23 August, 2021
The time has come again to give you an insight into our platform and its features. Last, we talked...
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A/B-Testing
Case Study: How Oui avoids shopping cart abandonment and increases the conversion rate by 25%
18 August, 2021
An annoyance for many online shops: users browse through the online shop, even add products to...
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Blog
5 common mistakes in personalization
03 August, 2021
Over the past few years, marketers have increasingly come to appreciate personalization – after...
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A/B-Testing
The five most common mistakes in testing
27 July, 2021
A/B and multivariant tests are important tools to evaluate the performance of campaigns on the website....
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Blog
Time for Product Insights: Geotargeting & Geo-Location
22 July, 2021
The time has come again to introduce you to another interesting trbo feature. In our Product Insights...
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Blog
5 awesome shopping types and how to engage them
20 July, 2021
Every user undergoes an individual customer journey in the online shop. Nevertheless, there are...
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Blog
Social First? Extending social media campaigns onsite
16 July, 2021
Advertising campaigns, whether in social media, TV, or SEA, have one specific goal: to persuade users...
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Blog
Don't be afraid of the pop-up!
13 July, 2021
They used to have a rather controversial reputation – some people like them, others hate them:...
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Blog
Personalization vs. product recommendations - Isn’t it all the same anyway?
09 July, 2021
Users increasingly expect an individually tailored shopping experience: A full 63% expect personalization...
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A/B-Testing
29.8% Conversion Rate Uplift with Recommendations!
06 July, 2021
Recommendations are a popular way to inspire users, provide them with alternatives or to further boost...
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Knowledge
Partner Spotlight: Simon Reichel from Findologic
23 June, 2021
In our new series of articles, our partners have their say! We want to give you a first-hand insight...
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Blog
77% Bounce Rate - How the heck can high bounce rates be reduced?
11 June, 2021
The bounce rate is a topic that troubles many shops. Because it quickly becomes expensive, especially...
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