Category: Optimization

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This was the trbo DMEXCO 2018
Finally, on September 12, the time had come again: the class reunion of the digital industry entered...
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Onsite Easter egg hunt - turn visitors into buyers in a playful way
Easter is just around the corner! And even if the Easter bunnies have been waiting in the supermarkets...
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CPX – Summit Meeting of Performance Marketeers
The CPX Performance Marketing Summit took place on February 13th and 14th, 2017 under the hashtag #cpx2017....
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2nd Advent-Tip: Guaranteed delivery until Christmas
Who can’t relate to this – Christmas is just around the corner and you still haven’t...
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1st Advent-Tip: Transferring the Christmas spirit to your website
It is the end of November and we are already heading straight for Christmas. The first Christmas markets...
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Workshop Series: Integrating External Tracking
Customer: Sportbedarf.de
 Agency: exito (www.exito.de)   New challenges await us with each new customer,...
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How online merchants can lower the bounce rate of their product listing ads
Product Listing Ads on Google are an important advertising vehicle for merchants to guide customers to...
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Plea for more sense of proportion in discount campaigns
The biggest advantage of discount and voucher promotions is also their biggest disadvantage: they are...
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Significantly reduce bounce rates: 4 actions for effective Google Shopping Ads
Google Shopping Ads supply important traffic for online shops. The catch: a high bounce rate. How to...
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Airberlin Holidays increases newsletter signups by 152 percent
By using trbo’s newsletter layers, Airberlin Holidays increased the newsletter registrations on...
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User engagement: What it means and why it is becoming increasingly important in e-commerce
Many shop operators spend a lot of money in order to generate traffic on their online shop. Too often,...
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The most common reasons for shopping cart abandonment - and how to get them under control
trbo survey of 1,000 German internet users Nowhere else in the Customer Journey are visitors as valuable...
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