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Category: Optimization
A/B-Testing
This was the trbo DMEXCO 2018
17 September, 2018
Finally, on September 12, the time had come again: the class reunion of the digital industry entered...
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Allgemein
Onsite Easter egg hunt - turn visitors into buyers in a playful way
23 March, 2017
Easter is just around the corner! And even if the Easter bunnies have been waiting in the supermarkets...
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Allgemein
CPX – Summit Meeting of Performance Marketeers
14 February, 2017
The CPX Performance Marketing Summit took place on February 13th and 14th, 2017 under the hashtag #cpx2017....
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Allgemein
2nd Advent-Tip: Guaranteed delivery until Christmas
01 December, 2016
Who can’t relate to this – Christmas is just around the corner and you still haven’t...
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Allgemein
1st Advent-Tip: Transferring the Christmas spirit to your website
23 November, 2016
It is the end of November and we are already heading straight for Christmas. The first Christmas markets...
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A/B-Testing
Workshop Series: Integrating External Tracking
23 November, 2016
Customer: Sportbedarf.de Agency: exito (www.exito.de) New challenges await us with each new customer,...
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Allgemein
How online merchants can lower the bounce rate of their product listing ads
16 September, 2016
Product Listing Ads on Google are an important advertising vehicle for merchants to guide customers to...
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Allgemein
Plea for more sense of proportion in discount campaigns
06 September, 2016
The biggest advantage of discount and voucher promotions is also their biggest disadvantage: they are...
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Allgemein
Significantly reduce bounce rates: 4 actions for effective Google Shopping Ads
04 September, 2016
Google Shopping Ads supply important traffic for online shops. The catch: a high bounce rate. How to...
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Allgemein
Airberlin Holidays increases newsletter signups by 152 percent
09 August, 2016
By using trbo’s newsletter layers, Airberlin Holidays increased the newsletter registrations on...
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Allgemein
User engagement: What it means and why it is becoming increasingly important in e-commerce
22 June, 2014
Many shop operators spend a lot of money in order to generate traffic on their online shop. Too often,...
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Allgemein
The most common reasons for shopping cart abandonment - and how to get them under control
17 April, 2014
trbo survey of 1,000 German internet users Nowhere else in the Customer Journey are visitors as valuable...
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