If you’re looking to boost your online sales and revenue, improving user experience is essential. But where do you begin? Many websites experience extensive renovations or hire costly web designers, but significant changes aren’t always necessary. Even minor tweaks, such as optimizing product detail and checkout pages or integrating digital product advisors, can generate impressive results. Drawing on our experience developing digital product advisors and insights from our customers, we’ll address the most common concerns associated with implementing Guided Selling solutions and how we tackle them.
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Incorrect Product Display
If the product recommendations are off, there are usually a few sources – often related to the product feed or broken backend links in the advisor setup. But don’t worry; we can act swiftly. We conduct thorough testing in close collaboration with you before the advisor goes live. Additionally, we have active scripts that detect and rectify potential issues in real-time. Regular customer feedback after consultations helps us identify any incorrect recommendations – although our testing and scripts generally minimize these occurrences. If inaccuracies arise, we promptly analyze the issue, adjust the advisor or feed, and ensure your customers see the correct products quickly.
Tip: We recommend showcasing two or three product recommendations instead of just one. This way, a less suitable option can be balanced by two more relevant choices, increasing customer satisfaction.
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Limited Product Feed
A larger, more detailed product range allows for a more versatile product advisor. However, if your product range is smaller, don’t let that deter you from implementing a Guided Selling solution. Even with fewer products, customers appreciate personalized advice and a streamlined product search without excessive clicking through the site.
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Dynamic Product Supply
Product feeds can change frequently, particularly for extensive catalogs, due to new items, price adjustments, or availability shifts. Our product advisors are built to handle these dynamic feeds. We can import your feed as often as necessary to ensure it always displays the latest products and prices. When new products are added, we adjust the feed accordingly to keep everything running smoothly. This efficiency saves you time, allowing you to focus on creative initiatives like discount promotions or lead campaigns.
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Disorganized Product Feed
The quality of your product feed directly impacts the accuracy of product recommendations for your customers. Unfortunately, feed maintenance is often overlooked, even though it’s crucial for tools like store systems, Google Shopping, and product advisors. A messy feed can lead to outdated prices or unavailable items. Our experts can optimize your feed to ensure it remains current. This not only improves recommendations but can also lead to cost savings.
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Preference for Human Interaction
Some users naturally prefer speaking with real people, which is understandable. However, this shouldn’t dissuade you from using digital product advisors. In fact, they complement human assistance effectively. Most customers don’t require immediate help, making automated advisors a perfect solution. For those who prefer personal interaction, digital advice can easily transition to human support via email, phone, or live chat.
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The Bottom Line
Investing in new SaaS tools requires careful consideration, but don’t overlook the potential synergies. With trbo’s product consultants, you’ll gain not only solutions to boost your conversion rate but also optimize your product feed, improve your SEO, and provide 24/7 customer service – all while freeing up your staff and conserving valuable resources.
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