Looking Back at Our Employees’ Favorite Features in 2024

This year, we introduced a variety of impressive features that our employees particularly enjoyed using to enhance the user experience and improve customer interactions. Let’s take a look back at the most popular ones.

Favorite Features 2024: Highlights that Inspire

Among the most appreciated features were product recommendations, which offer personalized suggestions and improve the shopping experience, and segmentation, which enables for more precise targeting.

Personalization also played a key role in creating unique user experiences, leading to higher customer satisfaction. The AI chatbot, providing 24/7 support, was another highly valued feature. Additionally, the digital product advisor made it easier for users to make informed decisions.

The festive season was especially lively with our Advent calendar, which featured creative promotions and offers throughout the Christmas period.

Sneak peek: 2025 Outlook Roadmap

Looking ahead to 2025, e-commerce will continue to face significant challenges. The increasing competition in the digital space demands constant innovation and adaptability. We’re committed to staying ahead of the curve to provide you with the right tools and features to succeed.

One key focus for 2025 will be accessibility, which will take center stage in the summer. We will align our solutions with updated accessibility standards and provide a detailed update in spring 2025.

We are also working on a major feature designed to increase user-friendliness when creating templates and campaigns. Stay tuned for more details!

Creativity and Innovation: The Keys to Success

We’re delighted that so many different features were recognized last year, showcasing the diverse strengths of our team. With this spirit of innovation and creativity, we look forward to helping you achieve your goals in 2025 as well!