Plea for more sense of proportion in discount campaigns

The biggest advantage of discount and voucher promotions is also their biggest disadvantage: they are implemented quickly and easily. Whether for seasonal occasions, as a new customer promotion or loyalty bonuses – voucher promotions are an inflationary marketing tool in webshops as well as offline. The consequence: customers already expect price reductions all the time.

The aimless use of vouchers can mean a real loss for webshop operators. Felix Schirl proposes five actions to allow shops to take a more targeted approach:

Read more at: www.absatzwirtschaft.de (German)

LinkedIn
Facebook
Twitter
Related Posts
The Impact of A/B Testing: How Testing Different Marketing Strategies Can Lead to Better Sales Outcomes
Businesses are facing intense competition in the e-commerce landscape, where over 2.14 billion people...
Read More
Personalization in the Telecommunication Industry
Here are 5 effective strategies on how to personalize your telecommunication online shop.
Read More
Boost Sales with Upselling and Cross-Selling in Your Online Shop
We have some tips for you on how to boost your sales with upselling and cross-selling.
Read More
Categories
Previous
Next