Call to Action (CTA)
When users visit a website, their goal usually is to perform a certain action on it. In most cases, the so-called Call to Action represents this request for an action by the visitor and is therefore one of the most elementary components of a website. In e-commerce, a call to action can prompt different […]
A/B Testing
A/B testing is one of the most important methods of testing not only in e-commerce, but also in the areas of software, user experience and online marketing. In an A/B test, two variants (A and B) are tested against each other. By evaluating the results, presentations and offers can be changed to allow users to […]
DMEXCO 2019
trbo gains a new team member: Daniel Thiele supports trbo as a Team Lead Account Management
Interview mit Kira Schirl – Director Operations bei trbo GmbH
Was Publisher und E-Commerce voneinander lernen können
So binden Shopbetreiber die 5 wichtigsten Shopping-Typen
Thomas Cook Case Study
In the travel sector users attach great importance to a personalized booking experience. Therefore, the travel company Thomas Cook tested trbo’s personalization options on their home page. Individually customized boxes were shown – with inspiration for families or couples without children, last searches and many more. The result: a 41 percent higher conversion value through […]
K5: Verborgene Chancen für den Handel