ROI
See also: Return On Investment
ESP
See also: Email Service Provider
User Buckets
User buckets, or buckets for short, describe user attributes that result from a random equal distribution of users in segments. Their allocation results in several identical target groups that differ only in the value of the bucket. The value or number of buckets is not firmly defined and varies depending on the tool used. […]
Customer Experience (CX)
Customer Experience (CX) refers to the entirety of the experiences a customer/buyer has with a company. A positive customer experience is very important for companies, as it binds customers to the brand, the product or the company in the long term. Accordingly, customer needs must be recognized and met by the company. This is […]
Significance
The significance indicates the probability that – taking into account a predefined level of significance – the measured relationship between at least two variables does not occur randomly, but the result can be transferred to the population. If significance is given, the probability of an error in a hypothesis is below the significance level. […]
CRM
See also: Customer Relationship Management
Onsite Personalization
Onsite personalization refers to the targeted and interest-based approach of users on a website or in a webshop. Personalization is an important tool in online marketing to ensure that users are always shown the most appropriate content. Onsite personalization dynamically adapts the website to the user’s behavior. The next step is to increase the length […]
PDP
See also: Product Detail Page
Retargeting
In online marketing, retargeting (also called remarketing by google) refers to the possibility of identifying visitors of a website in order to then display personalised advertising measures on other websites. It is a classic performance channel that aims to improve KPIs such as the Click Through Rate (CTR) or the Conversion Rate. To enable […]
USP
See also: Unique Selling Proposition