Customer Lifetime Value (CLV)
The Customer Lifetime Value (CLV) is an important business key figure and describes the value a customer has for a company. It refers to both past and future revenues that the customer provides for the company. In (online) marketing, CLV is an important KPI because it is the basis of a marketing strategy that focuses […]
User Experience (UX)
User Experience (UX) refers to the entirety of the experiences that a user makes with a shop, a product, a website, software or similar. In most cases the term refers to the interaction with websites and apps – but in the true sense it also includes the physical use of products. In this context, the […]
Upselling
Upselling refers to measures that are intended to convince users to buy a higher quality and therefore often more expensive product. For comparison purposes, the currently viewed product and/or the product in the shopping cart is used. The aim of upselling is accordingly an increase in turnover. There are a number of ways […]
PLA
see also: Product Listing Ads
CTR
see also: Click-Through-Rate
Product Data Feed
The term “product data feed” originates from the e-commerce sector and describes a data set consisting of structured information on some or all of the articles in an online shop. Using these data feeds, the transfer of large amounts of data is possible and the topicality of the data stocks is guaranteed, as the data […]
UX
See also: User Experience
CX
see also: Customer Experience
Exit Intent
The term Exit Intent describes the point at which a user threatens to jump off a website. This can be determined by using Exit Intent technology. Based on Java Script and various other criteria, the software is able to detect whether a user wants to leave the website in real-time by analyzing the user’s mouse […]
Segmentation
In (online) marketing, segmentation is about forming homogeneous groups out of the entirety of (potential) customers and treating them according to their needs. The aim is to address and serve customers more profitably in the long term. A customer segment is defined by the classifiability of the customers (why was the customer assigned to […]