Testing
Testing methods are used to iteratively improve the performance of your website or app with regard to certain KPIs. Types of testing There are various types of tests that can be used. The most common is the classic A/B test (comparison between two versions of the page). Another method is the multivariate test, […]
Gamification
Gamification refers to the application of typical elements of a game beyond its playful context. It is mainly used on websites or in apps, but it is not exclusively limited to these. The focus is mostly on interactivity. The goal is to give users a short-term sense of achievement, to motivate them and to […]
Targeting
In online marketing, targeting refers to the specific approach of a target group. Targeting technologies help tailor advertising campaigns and onsite campaigns to a specific target group. In this way, user content (e.g. advertising banners) can be displayed depending on their interests and behavior. The goal is to avoid stray losses, improve the user experience […]
Dynamic segments
Dynamic segmentation is a special form of segmentation in online-marketing. In contrast to the static segmentation of users, the division of users into different groups is carried out dynamically and in real-time. A static segment could consist of users who have viewed a certain category (e.g. women’s fashion) three times. On this basis, the […]
CLV
See also: Customer Lifetime Value
Return on Investment (ROI)
The Return on Investment (ROI) is a business indicator that indicates the expected cash flow from an investment. This key figure helps companies to better evaluate an investment (for example, in an advertising campaign). The Return on Investment is calculated as follows:* ROI = Return on sales x capital turnover The ROI plays […]
CPC
See also: Cost per Click
Cross-Selling
The term “cross-selling” refers to a specific sales strategy. This involves the promotion of complementary products or services which complement the products already placed in the shopping cart. The aim is to increase the revenue per customer by selling additional products. In contrast to other sales strategies, cross-selling can achieve a great effect with […]
Group Motivation
Group motivation, also known as social proof, is initially a psychological phenomenon. Individuals adopt the behavior of the majority of a group – resulting from the assumption that this represents the socially appropriate behavior. The behavior of authorities, experts, celebrities or influencers can also have an impact and is therefore also considered as group motivation/social […]
User ID
A User ID (short: UID), is a unique string of characters that allows to identify users. User Identification is used in various areas. User IDs can mostly be found as user identificatiers, which is needed for login. With the combination of the User ID (e.g. an e-mail address) and a password, users log in […]