Ad Blocker
Ad blockers are browser plug-ins that block unwanted advertising on a website and thus filter the content of a website. If an ad blocker finds advertising space on the page, it hides it. Ad blockers can also shorten the load time of a page and protect against tracking and malware. There are different types […]
Customer Relationship Management (CRM)
Customer Relationship Management (CRM) refers to the systematic establishment and expansion of a company’s customer relationships. In this context it is irrelevant whether the company is active in the B2B or B2C sector. In order to be able to act competitively, companies must focus on the user/customer and their needs and interests. Therefore, the […]
Conversion
A conversion is a measurable process or tracking event in online marketing in which a user triggers an event desired by the advertiser. This transforms traffic on the site into a customer (or contact). Probably the best known example of a conversion is the purchase. Conversion Events In addition to the classic […]
Web Analytics
Web Analytics (also: web tracking) is the generic term for the collection, analysis and presentation of data on websites, web shops and apps. With the help of web analytics tools, user behavior can be tracked and examined in detail. With a worldwide market share of an estimated 80%, Google Analytics is by far the most […]
Unique Selling Proposition (USP)
The unique selling proposition (USP) describes a unique selling point of a product or service that ensures a clear differentiation from the offerings of competing providers. The emphasis on the unique selling proposition is becoming more and more important due to increasing market saturation and penetration as well as stronger competition. Defining one’s […]
Shopping Cart Abandonment
A shopping cart abandonment occurs when a webshop visitor has already placed products in the shopping cart or has even started the ordering process, but then leaves the shop without buying. The average shopping cart abandonment rate across all industries is just under 80%*. Therefore, the main goal of all web shop operators is to […]
Third Party Data
Third-party data are data sets that marketers can buy or rent from third parties – usually specialized data providers, but also social networks such as Facebook, for example. This contrasts with first-party data, which is collected by the company itself, but it can also be a useful supplement to it. Therefore, third party data […]
Trigger
If you can measure specific user behavior and react to it with a targeted campaign, this measurable event corresponds to a trigger. With such triggers, users can be addressed in a personalized way. Depending on the trigger type, the address can range from far-reaching user segments, e.g. newsletter subscribers, to the individual address of an […]
Touchpoint
A touchpoint is the moment at which users or customers come into contact with a company. This can occur both online and offline. Examples of touchpoints Offline Print ads or outdoor advertising Editorial reporting (print) Trade fairs and events A visit to a store Promotions (e.g. flyers) and much more Online Search […]
Statistical Twins
In online marketing, statistical twins are users whose behaviour is similar to that of already converted users (i.e. users who have already bought). Marketers hope that due to their similarity to existing customers they are more likely to make a purchase. Statistical twins can consider different characteristics depending on the objective. Typical characteristics are, […]