Social Proof
The term social proof describes marketing measures that show users that it is worthwhile to purchase a product or service. Social proofing is used to positively influence purchasing decisions. The concept of social proof originates from psychology, where it has been proven that most people base their behavior on other people. There are […]
Search Engine Optimization (SEO)
Search Engine Optimization describe measures that pursue the goal of placing websites as high as possible in the organic (unpaid) search result pages of well-known search engines, such as Google. The overall objective of improving the visibility in search engines is to increase the traffic on your own website. The approach to search […]
Search Engine Advertising (SEA)
Search Engine Advertising forms the second pillar of Search Engine Marketing (SEM) alongside Search Engine Optimization. SEA comprises the fee-based booking of text or image ads in the result pages of search engine providers (such as Google or Bing). In order to book advertisements, bids can be placed on fixed keywords (the best-known provider […]
Product Detail Page (PDP)
A product detail page (PDP), also known as an article detail page, is a page in an online shop that deals exclusively with a specific product. It is one of the most important pages in the shop since this is where the purchase decision is decisively influenced. Therefore, it is even more important to encourage […]
Product Listing Ads (PLA)
Product Listing Ads (short: PLA, also: Google Shopping Ads) are a paid ad format from Google Ads. Triggers for these shopping ads are keywords or a combination of keywords that correspond to a specific product. In contrast to text ads, product listing ads contain several detailed pieces of information about the product, such as name, […]
Personas
A persona represents a prototype/representative for a group of users (target group). Personas are often used in (online) marketing and market research to improve targeting of services (e.g. the website). Personas are used to segment a mass of persons or users into concrete user groups. In this process, diverse information about their living environment […]
Onsite user surveys
Onsite user surveys are surveys that are conducted directly on a website or in a webshop. The aim of the survey is to optimize the usability of the website through user feedback, but also to get to know your own users better in order to tailor the website to their needs and increase user engagement. […]
Omnichannel
The term omnichannel (also omnichannel marketing or multi-channel strategy) describes the strategic approach of companies to reach customers across all channels. An approach can take place through the following channels: Brick and mortar retail Advertisements in newspapers/magazines (online and print) Your own website/webshop Social media E-mail communication (e.g. newsletters) Search engines (e.g. Google) […]
Net Promoter Score℠ (NPS®)
The Net Promoter Score℠* (NPS®) indicates customer satisfaction and the loyalty to a brand, shop or product. In addition, the NPS® is a key figure that can reflect the success of a company. The NPS® basically consists of a single question that is randomly asked of customers: “How likely is it that you will […]
Multivariate Testing
The multivariate test, also called A/B/n test, is the extended form of the frequently used A/B test. With the help of multivariate or A/B/n testing, more extensive shop adaptations can be evaluated for your benefit. With multivariate or A/B/n tests, the variable “n” stands for the unlimited number of possible variants that can be […]