The digital advertising landscape continues to evolve, with retail media, paid search, and paid social showing significant growth despite increasing costs. According to Skai’s Q2 2024 Digital Marketing Quarterly Trends Report, retail media has emerged as the leader, experiencing impressive year-over-year (YoY) growth. While ad costs like cost-per-click (CPC) and cost-per-thousand impressions (CPM) have risen across channels, businesses are seeing strong results in conversion rates and overall campaign effectiveness. This highlights the growing importance of smarter audience targeting and budget optimization to navigate higher expenses and maintain profitability in the competitive advertising market.
Source: eMarketer: Retail Media Ad Growth Outpaces Search & Social Ad Spending
Multibrand Webshops should jump on that train - quick!
For multibrand webshops, Retail Media offers significant advantages for personalization and E-Commerce that go far beyond traditional banner ads. With the following easy adaptations in any online shop, first steps to a successful retail media strategy are taken:
- Targeted Brand Placement: Highlight relevant and high-margin products.
- Personalization: Dynamic content adjusts to user behavior.
- Monetization of Ad Space: Shops can sell ad space to brands – similar to Amazon Sponsored Ads, but personalized and highly targeted.
3 tips to boost your retail media success with trbos expertise
1. Highlighting Strong Brands on Teaser Spaces
Strategy: Brands and products are showcased on prominent spaces such as homepages or landing pages. With personalization, the content dynamically adjusts to the user’s profile.
Benefits:
- For Shops: Increased sales through strategic placements.
- For Brands: Precise targeting with purchased impressions.
2. Prioritizing High-Margin Products on Category Pages
Strategy: Highlight profitable products visually with features such as badges (“Product of the Month”) or custom teasers (“Just for You”).
Benefits:
- Increased sales of high-margin products.
- Improved user experience with clear and relevant product suggestions.
3. User-Journey Campaigns Featuring Bestsellers
Strategy: A brand or product is highlighted for users throughout their journey – from the homepage to checkout. Complementary items, such as accessories or bestselling products, are displayed in a personalized manner.
Benefit:
Consistent branding and increased revenue through cross-selling.
Easy Setup, even with low knowledge and tight resources
With trbo Personalize, trbo delivers a comprehensive solution that goes beyond traditional advertising formats. By focusing on dynamic personalization, trbo enhances the user experience while simultaneously driving conversions and Return on Investment in E-Commerce.
Unique Core Features of trbo:
- AdSpace Manager:
Dynamically integrate banners, sliders, or personalized recommendations. It’s like working in Excel – define your placements, choose target groups and upload your images. - Personalization Through User Data:
Known users receive tailored content based on their previous behavior and interactions. This provides a seamless and optimized customer journey, leading to higher conversion rates. - Managed Service:
Not enough knowledge and tight on resources? With trbo’s expert team and a plan including managed service, you can pick up on your retail media strategy immediately.
It’s worth a try - Set up your retail media Strategy for your online shop in 2025
Retail Media provides a powerful opportunity to boost sales and increase brand visibility. Compared to traditional advertising formats, it enables highly targeted, data-driven campaigns that align with user needs on any online shop.
With trbo Personalize, shops and brands can take Retail Media to the next level:
- Dynamic content improves the user experience.
- Personalized placements drive higher sales and better visibility.
- Flexible solutions adapt to the specific requirements of each webshop.
Unlock the full potential of Retail Media with trbo and optimize your online shop today!