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Tag: Optimization
Allgemein
1st Advent-Tip: Transferring the Christmas spirit to your website
23 November, 2016
It is the end of November and we are already heading straight for Christmas. The first Christmas markets...
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A/B-Testing
Workshop Series: Integrating External Tracking
23 November, 2016
Customer: Sportbedarf.de Agency: exito (www.exito.de) New challenges await us with each new customer,...
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Allgemein
Plea for more sense of proportion in discount campaigns
06 September, 2016
The biggest advantage of discount and voucher promotions is also their biggest disadvantage: they are...
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Allgemein
Significantly reduce bounce rates: 4 actions for effective Google Shopping Ads
04 September, 2016
Google Shopping Ads supply important traffic for online shops. The catch: a high bounce rate. How to...
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A/B-Testing
The Challenges of Shopping Cart Abandonment
29 July, 2014
Panel Discussion at the Performance Marketing Insights with Henning Scheel, Director Sales & Key...
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Allgemein
User engagement: What it means and why it is becoming increasingly important in e-commerce
22 June, 2014
Many shop operators spend a lot of money in order to generate traffic on their online shop. Too often,...
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Allgemein
The most common reasons for shopping cart abandonment - and how to get them under control
17 April, 2014
trbo survey of 1,000 German internet users Nowhere else in the Customer Journey are visitors as valuable...
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