Kategorie: Knowledge

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Time for Product Insights: Product logics at trbo
  The time has come again to give you an insight into our platform and its features. Last, we talked...
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Case Study: How Oui avoids shopping cart abandonment and increases the conversion rate by 25%
  An annoyance for many online shops: users browse through the online shop, even add products to...
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5 common mistakes in personalization
  Over the past few years, marketers have increasingly come to appreciate personalization – after...
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The five most common mistakes in testing
A/B and multivariant tests are important tools to evaluate the performance of campaigns on the website....
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Time for Product Insights: Geotargeting & Geo-Location
  The time has come again to introduce you to another interesting trbo feature. In our Product Insights...
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5 awesome shopping types and how to engage them
  Every user undergoes an individual customer journey in the online shop. Nevertheless, there are...
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Social First? Extending social media campaigns onsite
Advertising campaigns, whether in social media, TV, or SEA, have one specific goal: to persuade users...
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Don't be afraid of the pop-up!
They used to have a rather controversial reputation – some people like them, others hate them:...
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Personalization vs. product recommendations - Isn’t it all the same anyway?
Users increasingly expect an individually tailored shopping experience: A full 63% expect personalization...
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29.8% Conversion Rate Uplift with Recommendations!
Recommendations are a popular way to inspire users, provide them with alternatives or to further boost...
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Partner Spotlight: Simon Reichel from Findologic
In our new series of articles, our partners have their say! We want to give you a first-hand insight...
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77% Bounce Rate - How the heck can high bounce rates be reduced?
  The bounce rate is a topic that troubles many shops. Because it quickly becomes expensive, especially...
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