Plea for more sense of proportion in discount campaigns

The biggest advantage of discount and voucher promotions is also their biggest disadvantage: they are implemented quickly and easily. Whether for seasonal occasions, as a new customer promotion or loyalty bonuses – voucher promotions are an inflationary marketing tool in webshops as well as offline. The consequence: customers already expect price reductions all the time.

The aimless use of vouchers can mean a real loss for webshop operators. Felix Schirl proposes five actions to allow shops to take a more targeted approach:

Read more at: www.absatzwirtschaft.de (German)

LinkedIn
Facebook
X
Aktuelle Beiträge
Re-Commerce & Nachhaltigkeit: Personalisierung für einen grüneren E-Commerce
In a digital world of one-click checkout, same-day shipping, and low-cost mass production, consumer behavior...
Read More
Die perfekte Online-Möbel-Shopping-Reise: Personalisierung und Bundling
The global furniture market is expected to generate a revenue of US$767.6 billion by 2025, with a steady...
Read More
Wie KI die Personalisierung bei trbo antreibt: Smart, schnell, effektiv
Artificial Intelligence (AI) is revolutionizing the way businesses engage with customers. At trbo, AI...
Read More
Kategorien
Vorherige
Nächste