In time for Dmexco: trbo launches new products BNDLA and cnslta
touchpoints.ai
K5 2020
Landing Page
A landing page is a website that is intended to direct users to a specific offer without any major detours. It is anchored on the company’s domain, for example: www.company.com/landing-page. A landing page usually consists of a single page, sometimes even without continuative links. The design of the landing page is usually based on the […]
DMP
see also: Data Management Platform
CTA
Siehe auch: Call to Action
API
See also: Application Programming Interface
Data Management Platform (DMP)
So-called Data Management Platforms (DMPs) exist to provide an overview of the existing data silos and to be able to link them with each other (and thus to work on dissolving them). A DMP collects and processes data points of different origin into a uniform picture of all information on the behavior of each individual […]
Application Programming Interface (API)
API is the abbreviation for application programming interface, also known as programming interface or application programming interface. It enables communication between parts of an application or between two different applications by specifying exactly how these applications can communicate with each other. Nowadays APIs are indispensable for good and fast functioning web applications where data has […]
Call to Action (CTA)
When users visit a website, their goal usually is to perform a certain action on it. In most cases, the so-called Call to Action represents this request for an action by the visitor and is therefore one of the most elementary components of a website. In e-commerce, a call to action can prompt different […]