Tracking
Tracking refers to the recording and evaluation of user behaviour on the Internet. This information can be accessed shortly after recording or in real-time. Tracking can be used to collect important data, such as: Information from clicks Length of stay on the site Purchasing behavior Click-in channels IP address Geolocation and much more […]
CPL
See also: Cost per Lead
CPM
See also: Cost per Mille
CPS
See also: Cost per Sale
Cost per Sale (CPS)
Cost per Sale (CPS) is a billing model in online marketing in which billing takes place after the sale. This can involve a product, a service or the conclusion of a subscription. Calculation of the CPS: The CPS is calculated by comparing the total costs of the measure with the sales. CPS […]
Cost per Mille (CPM)
Cost per Mille (short: CPM; french mille = thousand) is a billing model for advertisements in advertising planning. In CPM, the price of an ad is calculated per thousand impressions, which is why it is also known as the thousand-contact price. Calculation of the CPM: CPM = (total cost / reach) x 1000 […]
Cost Per Lead (CPL)
Cost per lead (CPL) is a billing model that measures the success of an advertising campaign on the basis of successfully received leads, i.e. the contact of potential buyers. The billing model is used in online marketing and affiliate marketing, as it enables the contact to high-quality, potential customers to be gained. Calculation […]
Cost Per Click (CPC)
The Cost Per Click (CPC) is a billing model within online marketing. The CPC is used to determine the amount paid by the advertiser when billing per click (e.g. on an advertising medium). There are various models for the billing of advertising costs in online marketing, with the pay per click model being the […]
Cookies
Cookies are small pieces of data (text files) that are stored on the user’s hard drive by a web server as soon as the user visits a website. The file consists of a combination of letters and numbers that assign an identity to the user. If the user returns to the website, the cookie information […]
Conversion Rate
The conversion rate determines the percentage of visitors to a website who make a conversion. The conversion does not necessarily have to be a transaction or a purchase; many predefined targets can count as conversions. The conversion rate is one of the most important KPIs in online marketing. It can be used to measure e.g. […]