If you are managing an e-commerce site of any kind, then one of your most pressing goals is almost certainly going to be to sell more. Sourcing more qualified visitors to your site and increasing the percentage of visitors that make a purchase are crucial to achieving that goal.
There are myriads of ways to contribute to that objective and this webinar will focus on the proven methods of long tail SEO for traffic acquisition und Produkt-Empfehlungen for conversion rate optimization.
In this webinar, Toncy Dunlop Elzo, SEO Manager at Ripley, and Adrian Goller, E-Commerce Analyst at Eterna will discuss together with Pierre-Olivier Danhaive, CEO at Verbolia, and Anna-Katharina Knarr, CCO at trbo the challenges e-commerce leaders face when it comes to traffic acquisition and conversion rate optimization, their approach to tackling those challenges, lessons learned, best practices and trends they see coming for the rest of the year.