The Personalization Platform trbo is reinforcing its Management Team and Expanding its Product Portfolio

Munich, February 7, 2024 – trbo GmbH expands its management team. As Founder and CEO Felix Schirl appoints Felix Schröder as Co-CEO and Felix Belau as CPO. Schröder and Belau, founders of the guided selling and chatbot provider Chatchamp, joined trbo following the company’s acquisition in February 2023. The integration is now complete, with trbo expanding its management and seamlessly incorporating Chatchamp’s solutions into its service portfolio. 

For the past seven years, Felix Schröder, was the CEO of Chatchamp and will now be taking on the role as Co-CEO at trbo, overseeing all sales activities. “I’m excited to provide companies tailored solutions across all industries through our extensive service portfolio. “In recent years, we’ve seen a growing demand for tools like trbo” states Felix Schröder. 

Felix Belau is stepping into the newly established role of Chief Product Officer, where he will play a key role in driving the ongoing development of the product portfolio. The former co-founder of Chatchamp brings over ten years of experience to the position. 

trbo founder and CEO, Felix Schirl, continues to be responsible for Investor Relations, Finance, and International Sales. 

Strategic Changes in the Product Portfolio

With the goal of providing users a perfect onsite experience and better meeting their high expectations for browsing and shopping, trbo, the personalization platform, acquired the guided selling and chatbot provider Chatchamp last year. Although initially operating independently, the Munich-based firms dedicated the past few months to progress in both organizational and technical integration, wrapping up the process by the end of the year.

Companies are actively seeking adaptable, easily integrated solutions rather than relying on one-size-fits-all approaches. To meet these needs, trbo is planning to introduce a variety of products under its brand, each tailored to specific customer use cases. Felix Belau discusses the new product strategy, stating, “After all, we cannot advise our clients to provide their customers with tailored offers and personalized content if we ourselves offer a one-size-fits-all-package. Our new product portfolio is designed to provide each client with the tools they need to achieve their goals.”

Success Relies on Adopting Composable Commerce

Organizations, such as the MACH Alliance, of which trbo became a member in March 2023, emphasize the significance of seamlessly integrating systems and tools. The composable commerce approach enables companies to choose specific components they need and build a personalized application stack. Concluding, Felix Schirl states, “Acquiring Chatchamp was aimed at generating new momentum and, of course, synergies. With the repositioned management and the expanded product strategy, we can take a further step to comprehensively address the needs of companies within the realm of composable commerce.”