mydays Mobile Optimization Case Study

Many users have their first contact with the mydays website through an entry via Google Shopping ads. Here it is important to recommend additional services such as alternative products to users in order to keep the bounce rate low. Together with trbo, mydays tested whether displaying specially tailored alternative products on mobile devices also leads to an increase in the conversion rate.

The result: If recommendations from the same category were displayed, the conversion rate increased by 21%.