sonnenklar.TV Case Study

The TV station sonnenklar.TV has been around since 2003 – as part of a multichannel strategy, trips can also be booked in travel agencies, via call centers and online. Competition is fierce here, which is why the FTI Group, to which sonnenklar.TV is a part of since 2007, is continuously working to further optimize the booking experience on the website and make it even more pleasant.

With the help of trbo, booking cancellers were shown Exit Intent vouchers. This significantly increased the conversion rate, revenue per visitor, and margin per visitor.