Telefónica Case Study

At www.blau.de, the available mobile plans are clearly presented in so-called rate steps, which clearly communicate the advantages of the different plans. This is integrated directly on the homepage to give users the opportunity to make a purchase quickly. The individual rates on the rate steps link to the product detail pages. Telefónica tested with trbo whether the introduction of a direct entry into the shopping cart via the rate steps leads to a higher conversion rate.

The direct entry into the shopping cart enabled Telefónica to significantly increase the conversion rate and record strong uplifts in the entire funnel.