Using A/B and Multivariant Testing for Onsite Optimization

A/B and multivariant testing allows you to check the success of onsite functionalities and campaigns and to draw reliable conclusions. Thus, you are able to increase the click-through rate and the conversion rate, and always offer your customers precisely the content and offers they are interested in and that meet their needs.

Valid results instead of gut feeling – the reliable way to a successful online shop!

Our whitepaper “The reliable path to success – Using A/B & Multivariant Testing for Onsite Optimization” shows how you can use testing to evaluate campaigns and avoid pitfalls. It also offers inspiration based on concrete customer examples.
Thus, you can successfully create perfect experiences in your online shop!