A/B & Multivariant Testing

Put your webshop to the test with our versatile testing capabilities. At trbo, we offer (dynamic) A/B, multivariant or multi-armed bandit tests that rigorously evaluate your website’s performance.

Our onsite personalization platform seamlessly integrates these tests, allowing you to view the results directly in the trbo system or your preferred tracking tool. Analyze data, make informed decisions, and optimize your site effortlessly. Improve your online presence by including personalized content that resonates with your audience and create a truly personalized shopping experience for your customers.

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Testing is essential

Whether higher conversion rates, lower bounce rates, more newsletter sign-ups or higher sales – (dynamic) A/B & multivariant tests help you achieve your goals. Even if they are not achieved directly, you gain valuable insights from each test.

A/B tests

With A/B testing from trbo, you can test targeted changes on your website or in your store. This way, you can determine precisely which version works better and improve the user experience and conversion rates.

Dynamic A/B tests

Dynamic A/B tests adapt to the user profile and thus improve the customer experience. This enables you to adapt individual parts of the web store in a customer-centric manner, even for very different buyer segments.

Multivariant tests

With multivariant tests, also called A/B/n tests, you can compare multiple changes in real time. Easily compare the effectiveness of changes in the trbo system or tracking tool of your choice.

Multi-armed bandit tests

Multi-armed bandit tests are dynamically self-optimizing tests that overcome a major weakness of A/B and multivariant tests. Machine learning and AI are used to dynamically optimize the test on an ongoing basis.

A/B testing in action!

Do it like L’Oréal and increase the conversion rate of your store by 30% by using A/B tests!

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trbo offers a variety of features for your personalization journey.

With our product trbo Personalize we can provide you with the exact solution to achieve your website goals.


trbo Personalize


Create the perfect user experience with the right content at the right time
  • AI Recommendations
  • Content Personalization
  • A/B/MV Testing
  • Dynamic Segmentation
Explore Personalize

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The technical base

A/B, multivariant & multi-armed bandit test

The trbo platform makes it easy to conduct simple A/B tests as well as extensive multivariant tests. For this purpose, your website visitors are divided into two or more groups. The results of these tests can be viewed in a clear reporting area of the trbo platform and successes can be seen at first glance.

Dynamic segmentation enables targeted grouping of users by behavior, interests, and preferences. This makes it possible to test different content versions in a targeted way – and find out which approach works best.

Machine learning uses algorithms and data analytics to automatically identify user patterns and preferences to optimize the customer experience. With trbo, you can use this powerful tool to further refine your testing strategies.

By using Big Data in conjunction with trbo, you get the opportunity to tailor your testing strategies even more precisely to the individual needs of your users and thus sustainably improve their user experience.

The size of your target group often defines the duration for a significance. Anyhow, a test is always worth a try, from a user base of 100 users up to millions, as long as there is a hypothesis underlying.

“Auf der Suche nach einem Anbieter mit dessen Hilfe wir mittels Software as a Service auf unseren Webseiten den Besuchern für sie relevante Angebote anzeigen können, sind wir mit trbo fündig geworden und haben damit auch durchweg positive Erfahrungen gemacht. Bekommen haben wir ein Tool, welches speziell auf die Bedürfnisse der Telekom zugeschnitten ist und auch bei sich ändernden Anforderungen von trbo schnell und lösungsorientiert angepaßt wird. Hat man ein Problem, so steht einem der trbo Support stets kompetent und schnell zur Seite.”
“When we were looking for a provider with whom we could show visitors relevant offers on our websites using Software as a Service, we found trbo and have had consistently positive experiences with it. We have received a tool that is specifically tailored to Telekom's needs and can be adapted quickly and in a solution-oriented manner as trbo's requirements change. If you have a problem, trbo support is always available to help you quickly and competently.”
Frank Benner Business Epic Owner for Campaign Automation Business Epic Owner für Kampagnenautomatisierung

Mehrere Hundert Kunden vertrauen auf trbo

Trusted by hundreds of leading brands

Let's get personal

Start delivering memorable, 1:1 experiences that keep your customers coming back.

Leave us a message and one of our dedicated personalization experts will reach out to you. We look forward to hearing from you!

Let's get personal

Start delivering memorable, 1:1 experiences that keep your customers coming back.

Leave us a message and one of our dedicated personalization experts will reach out to you. We look forward to hearing from you!

Zünde den trbo

Kreiere einzigartige, personalisierte User Experiences, die deine Kunden begeistern und sie immer wieder zurück kommen lassen.

Schick uns eine Nachricht und einer unserer trbo Experten wird sich bei dir melden. Wir freuen uns darauf, von dir zu hören!