Revolutionizing the Pharma Experience: From Discovery to Delivery
Imagine your costumes’ relief when they easily find the medications or health products they need, right when they need them.
In today’s fast-paced market, success isn’t just about variety – it’s about creating a seamless, personalized experience that builds trust and loyalty. By guiding customers from discovery to delivery, you impact their well-being and make them feel cared for.
A “we take care of you” approach, with tailored product recommendations, ensures customers return for their health needs, making your platform their go-to for convenience and care.
Just how powerful can trbo be?
Discover how a Pharma brand can create a seamless customer journey, becoming the trusted destination for all health essentials, from first visit to final delivery.
The goal: Drive sales through personalized, tailored experiences
Personalization is key to driving sales and fostering loyalty in the pharmaceutical industry. Tailored recommendations for new customers and easy reordering for repeat buyers improve convenience and support. By creating a seamless, customer-focused experience, you can boost sales, improve retention, and establish your brand as the go-to destination for health and wellness.
Understand customer preferences
This allows you to segment users based on various factors such as profession (e.g., doctors, pharmacists, patients), interests (e.g., specific therapeutic areas), or behaviors (e.g., page views, product interest). Tailored content and recommendations can then be presented based on these segments – improving the overall experience and conversion rates.
Feature Spotlight
For example, identifying customers who frequently purchase seasonal allergy medications and targeting them with promotions on related products like nasal sprays or air purifiers during peak allergy seasons.
The targeted segments allow for more personalized communication, improving customer engagement and sales outcomes.
Capture visitor data like browsing behavior and past purchases to deliver AI-powered personalized recommendations, such as tailored vitamin offers for repeat customers.
You could also think of integrating with CDPs and BI solutions to get a 360-degree view of healthcare professionals, allowing you to send personalized content and offers based on their speciality and purchase history.
Optimize your pharmaceutical wesbite for trust and engagement
Regular testing of website layouts, CTAs, and content boosts user trust and engagement while ensuring compliance. Automated email campaigns triggered by actions like sign-ups or purchases nurture leads and keep users informed about health updates.
Feature Spotlight
For instance, testing two landing page variations for a vitamin supplement - one with customer testimonials and the other with expert endorsements. This helps identify which approach builds more trust and drives higher conversions.
Taking the example of Sanicare, initially showed the same product recommendations to all users. They tested targeting diabetes-related product recommendations only to users who showed interest in diabetes products. Half saw an overlay with personalized recommendations; the other half did not.
After three weeks, the targeted group had an 11.39% higher conversion rate and a 13.25% increase in conversion value, proving that tailored product suggestions significantly boosted performance.
For example, after a user browses wellness products without purchasing, they receive an automated email with a tailored recommendation, like a special offer on vitamins they viewed, boosting conversions.
Another case: When a user subscribes to your newsletter, they get a personalized email with content like “Top Supplements for Active Lifestyles” and a discount code, driving both engagement and sales.
Personalized shopping assistance with AI & product advisors
This could involve answering a series of questions or selecting preferences, allowing the website to recommend personalized pharmaceutical products – whether it’s a patient looking for product information, a doctor seeking drug interactions, or a pharmacy manager inquiring about wholesale options. It can provide personalized support and help guide users through the purchasing or information-gathering process.
Feature Spotlight
As an example, if a customer adds a basic bottle of vitamins to their cart, the product advisor can lead them through a consultative process, recommending complementary items like energy-boosting supplements, protein shakes, or wellness teas for their health routines.
An AI-based chatbot efficiently manages common inquiries, such as order status, product recommendations, boosting customer satisfaction while reducing the workload for your support team.
For instance, a customer can inquire about product availability or shipping options, and the chatbot quickly provides precise, natural-sounding responses.
Launch your campaign
Personalizing content and recommendations for healthcare professionals and patients creates tailored experiences that build trust and engagement, ultimately driving sales by delivering relevant, targeted information that resonates with your customers.
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Let's get personal
Start delivering memorable, 1:1 experiences that keep your customers coming back.
Leave us a message and one of our dedicated personalization experts will reach out to you. We look forward to hearing from you!
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