trbo x hmmh

The combination of trbo’s onsite personalization platform and hmmh’s strategic consulting and technological expertise opens up new opportunities for profitable growth in e-commerce. Personalization, data strategy, and conversion optimization.

From data strategy to targeted customer engagement. Build marketing architectures with hmmh – personalize with trbo.

Partner trbo and hmmh

Why use trbo and hmmh?

hmmh has been an international pioneer in e-commerce for over 30 years. As a digital agency, they combine software development (shop systems, websites, apps) with consulting in marketing, e-commerce, and analytics. In partnership with trbo, technological and strategic expertise come together to create measurable value.

Strategic expertise meets personalization technology

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Building a first-party strategy

Developing marketing architectures that enable personalized, cost-efficient customer engagement – independent of third-party data.

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Breaking down and connecting data silos​

Customer segments become accessible across systems and user profiles are unified.

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trbo + Sales analytics

Purchase history analytics help determine the business value of individual customer segments. This forms the basis for a personalization rollout plan, ensuring that high-value customers receive targeted messaging and offers first. trbo’s segmentation capabilities are enriched with these profile attributes.

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Conversion optimization

Long-term success is only possible when you truly understand your customers. The needs and barriers of key segments (e.g. loyal customers, churn-prone users) must be identified and addressed. hmmh delivers the methodology – trbo provides the platform.

“This collaboration demonstrates how technological innovation and strategic expertise can strengthen companies in a highly competitive e-commerce market. With a shared mission to put the user at the center, trbo and hmmh are setting new standards for personalized online experiences.”

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Dr. Björn Zierul

Subject Owner Analytics & Optimization, hmmh

"Our partnership with hmmh allows us to seamlessly embed our onsite personalization technology into strategic marketing concepts. By combining our platform with hmmh’s strategic expertise, we help businesses engage their users more effectively and achieve long-term success."

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Felix Schirl

CEO, trbo

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Auf der Suche nach einem Anbieter mit dessen Hilfe wir mittels Software as a Service auf unseren Webseiten den Besuchern für sie relevante Angebote anzeigen können, sind wir mit trbo fündig geworden und haben damit auch durchweg positive Erfahrungen gemacht. Bekommen haben wir ein Tool, welches speziell auf die Bedürfnisse der Telekom zugeschnitten ist und auch bei sich ändernden Anforderungen von trbo schnell und lösungsorientiert angepaßt wird. Hat man ein Problem, so steht einem der trbo Support stets kompetent und schnell zur Seite.
When we were looking for a provider with whom we could show visitors relevant offers on our websites using Software as a Service, we found trbo and have had consistently positive experiences with it. We have received a tool that is specifically tailored to Telekom's needs and can be adapted quickly and in a solution-oriented manner as trbo's requirements change. If you have a problem, trbo support is always available to help you quickly and competently.
Frank Benner Business Epic Owner for Campaign Automation Business Epic Owner für Kampagnenautomatisierung

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Let's get personal

Start delivering memorable, 1:1 experiences that keep your customers coming back.

Leave us a message and one of our dedicated personalization experts will reach out to you. We look forward to hearing from you!

Let's get personal

Start delivering memorable, 1:1 experiences that keep your customers coming back.

Leave us a message and one of our dedicated personalization experts will reach out to you. We look forward to hearing from you!

Zünde den trbo

Kreiere einzigartige, personalisierte User Experiences, die deine Kunden begeistern und sie immer wieder zurück kommen lassen.

Schick uns eine Nachricht und einer unserer trbo Experten wird sich bei dir melden. Wir freuen uns darauf, von dir zu hören!