Farmacia Morlán Case Study

Farmacia Morlán is a traditional pharmacy that started its online-shop www.farmacia-morlan.com in 2014, becoming a pioneer in the e-pharmacy sector in Spain.

Together with trbo and the eCommerce consultancy Emred, Farmacia Morlán conducted a test to determine the best possible recommendations on the home page on mobile devices. Would a recommendation featuring personalized recommendations via trbo increase the mobile performance and important KPIs such as the Conversion Rate and the User Value compared to the previously integrated recommendation?

By implementing personalized recommendations on the home page, Farmacia Morlán increased the Conversion Rate and User Value significantly.