mydays Case Study

mydays offers a large number of products which vary strongly from region to region and which are also sold depending on the different interests of the users. The aim of the test of a recommendation engine on the homepage was to be able to address both new and returning users precisely and, thus, to increase the conversion rate significantly.

By showing perfectly tailored recommendations, the conversion rate of mydays could be increased by 6.9 percent with the help of trbo.