Personalization for Publishers

Publishing can also benefit significantly from website personalization.

More and more users are consuming media content, newspapers and magazines exclusively in digital form. In the online world, the challenges for publishers are immense: attention spans are shrinking, competition is fierce, and monetization is often challenging. For publishers, it is therefore a matter of recognizing the needs of readers and meeting them on the website. The dream of an individual newspaper then becomes reality, dwell time and click rates increase.

In our white paper, we demonstrate how publishers can individually adapt website content to the interests and needs of users and inspire readers by leveraging personalization.